NDTV

Some time ago, when my book was published, I sent the following email to NDTV.

From: Shoba Narayan
Subject: Immigrant angst, NRIs, diaspora
Date: October 7, 2012 11:13:23 AM GMT+05:30
To: newsdesk@Ndtv.com

Dear NDTV newsdesk:
I am sure you get a lot of requests from people wanting coverage on issues. Let me add one more.

In case any segment producer is doing a story on immigrants or NRIs, or the Indian diaspora, I would like to submit my second book, “Return to India: a memoir,” as a good fit.

I’d be delighted to send a copy of the book in case you’d like to see it.
Thanks and kind regards
Shoba

Details below.
http://www.dialabook.in/books/return-to-india_1_28191.html

It was an email to the proverbial “slush pile.” I didn’t think anything would come of it, because the feeling is that in India, you need “pull” to make things happen. As it turned out, some weeks later, a correspondent called Maya Sharma, who is Bangalore-based got in touch and did an interview. She tweeted about it too.
http://social.ndtv.com/mayasharma/permalink/112503

Sharma said that top/senior producers– including Radhika Roy– actually look through emails that come cold to that email address. So if you are an author that wants to publicize your book, might be worthwhile sending an email to news desk@NDTV.com

Yesterday, a couple of people told me that I was on TV. Here is the link. I haven’t watched it yet, because the vegetable lady just arrived downstairs and I need to go!!

For the record, I am a fan of NDTV. It really irritates me that even news-junkies like my father-in-law (who has no agenda) now watches the shrill Headlines Today these days. He watches all news channels for sure, but often it is Headlines Today. Why is that? Is the age of dignified news over?

Thank you, NDTV!

Oh, and if you haven’t watched the TV show, “Newshour,” it is a great show.