O&M creates quirky, edgy campaign for Rajasthan Tourism

01/18/16–02:14: MUMBAI: The Rajasthan government will be launching a multi-year, multi-modal and multi-narrative domestic and international tourism campaign on 15 January, 2016 and has set aside a corpus in excess of Rs 100 crore for the same.   Over the next few years, the government is expected to spend the money on the campaign, which…

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Rajasthan Tourism’s new campaign

  How Ogilvy Turned Rajasthan Into Rohansthan, Nehasthan, Meerasthan, Jennysthan… By Snehojit Khan , afaqs!, Mumbai | In Advertising | January 20, 2016 Ogilvy has created a new logo and a multimedia ad campaign titled ‘Jaane Kya Dikh Jaaye’ for Rajasthan Tourism, for which Rajasthan Government has earmarked over Rs 100 crore. The campaign marks…

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