Rajasthan Tourism’s new campaign
How Ogilvy Turned Rajasthan Into Rohansthan, Nehasthan, Meerasthan, Jennysthan... By Snehojit Khan , afaqs!, Mumbai | In Advertising | January 20, 2016 Ogilvy has created a new logo and a multimedia ad campaign titled 'Jaane Kya Dikh Jaaye' for [...]
Thanks for the plug, Ashville
"And, while there was precedent for a memoir with recipes (Elizabeth Bard’s Picnic in Provence, Shoba Narayan’s Monsoon Diary and an entire Goodreads list dedicated to “books shelved as cookbook-memoir”), “the cooking lessons with Jonah linked me to the way food was central to both of our stories,” Smith says."
Heavenly breakfast in Varanasi: Mint Lounge
South Indians, or should I say Tamilians, can be cantankerous purists. No mixing tastes. No adding sugar to dal like the Gujaratis do; or adding jaggery to rasam like the Kannadigas do. Only one vegetable per sambhar; be it okra, brinjal or small onions. If you mix multiple vegetables, you are a caterer who is trying to palm off all the cheap vegetables available into one pot. These Tamilians ought to taste the pleasures of breakfast in Varanasi. It might change their minds.
The delights of wearing a sari: for Mint Lounge
This is going to be my year of regional styles of donning this garment. Just saw and loved Baji Rao Mastani. Nanditha Lakshmanan, Shilpa Sharma, Sudha Kanago, Deepa Krishnan, Ally Mathan, Jo Pattabhiraman, Chandra Jain, Geetha Rao, and all you [...]
Paris and Luxury
Should brands take a stand is the question I try to analyze in this piece. Normally, no. But now? Thanks to Elisabeth Cadoche-Guez for setting me up with luxury brand executives in Paris. Elisabeth is the author of a wonderful [...]
Poetry Feedback
Funny how poetry evinces so much passion. Did not realize. Hi Shoba, As a poetry junkie, loved your last column. Would love to meet your father some day. Like your father, I too "had to memorise" Abou Ben Adhem as [...]
Poetry…India…Verse… Performance Poetry Festival. How to appreciate poetry?
The mysterious ways of poetic inspiration Why do we like poetry? And how do they get into our lives? Shoba Narayan T.S. Eliot. Photo: John Gay/Getty Images “Why do you like poetry so much?” I asked my father again this [...]
How to talk to elders: game their wisdom and learn from it
What is your strategy when you meet elders; those uncles you encounter at weddings? You sit with them, chat desultorily about their prostate, how hot Mumbai has become, and maybe reminisce about the ancestral home or village. The conversation ends abruptly after 5 minutes; and then both parties, with relief, turn to their devices.
Krishna, Rabdi and ladoos in Jaipur: Sacred Food: Mint on Sunday
Jaipur is a magical city. The colors, the food, the peacock calls.... latest installment of my food series here in Mint on Sunday Don't miss the "bombaat" video of the women singing.
Thank you Domain-B
For the plug here
The outrage over Manchurian ‘idli’: for Mint Lounge
The outrage over Manchurian ‘idli’ There are a hundred wonderful variations of this ancient, flawless dish. Why spoil it? It was on board a Vistara Airlines flight that I first tasted the ghastly concoction called idli manchurian. It was [...]