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O&M creates quirky, edgy campaign for Rajasthan Tourism
01/18/16--02:14: MUMBAI: The Rajasthan government will be launching a multi-year, multi-modal and multi-narrative domestic and international tourism campaign on 15 January, 2016 and has set [...]
Rajasthan Tourism’s new campaign
How Ogilvy Turned Rajasthan Into Rohansthan, Nehasthan, Meerasthan, Jennysthan... By Snehojit Khan , afaqs!, Mumbai | In Advertising | January 20, 2016 Ogilvy has [...]
Thanks for the plug, Ashville
"And, while there was precedent for a memoir with recipes (Elizabeth Bard’s Picnic in Provence, Shoba Narayan’s Monsoon Diary and an entire Goodreads list dedicated to “books shelved as cookbook-memoir”), “the cooking lessons with Jonah linked me to the way food was central to both of our stories,” Smith says."
Heavenly breakfast in Varanasi: Mint Lounge
South Indians, or should I say Tamilians, can be cantankerous purists. No mixing tastes. No adding sugar to dal like the Gujaratis do; or adding jaggery to rasam like the Kannadigas do. Only one vegetable per sambhar; be it okra, brinjal or small onions. If you mix multiple vegetables, you are a caterer who is trying to palm off all the cheap vegetables available into one pot. These Tamilians ought to taste the pleasures of breakfast in Varanasi. It might change their minds.
The delights of wearing a sari: for Mint Lounge
This is going to be my year of regional styles of donning this garment. Just saw and loved Baji Rao Mastani. Nanditha Lakshmanan, Shilpa Sharma, [...]
Nine features I wrote for Condenast Traveler (US edition) a while back
Interviews with His Holiness The Dalai Lama
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Shoba Narayan is an award-winning Indian author, journalist, and freelance travel writer based in India. She specialises in luxury travel, immersive journeys, and Indian culture with a focus on food, wine, culture, cities, and identity. With over two decades of experience, she has contributed travel features to Condé Nast Traveler (US edition), Travel & Leisure, DestinAsian, Mint Lounge, The National (Abu Dhabi), Taj Magazine, and Hindustan Times, The New York Times, The Wall Street Journal, The Telegraph UK, The Guardian UK, and Robb Report among others. Her awards include the James Beard food-writing award and a Pulitzer Travel Fellowship. Her travel writing spans India, Southeast Asia, Japan, China, the Maldives, Bhutan, Costa Rica, and beyond — always with a focus on the sensory, the cultural, and the deeply human. Based in Bangalore, India, Shoba is a leading voice on South Asian travel, reviewing luxury hotels in India and abroad, and writing immersive features on traditional Indian crafts, and contemporary Indian culture. As a freelance travel writer and memoirist, she writes evocative, deeply researched features on everything from birding in Costa Rica to spiritual tourism in Bhutan.
For editors: Shoba Narayan is an Indian travel writer and food writer, who contributes to assignments on travel, food, culture, and Indian cities. She has reported from across the world and writes narrative-driven features with a strong sense of place.
Key Expertise: India travel writer, freelance travel writer India, South Asia travel journalist, luxury travel India writer, food and travel writer India, Indian food writer, Bangalore travel writer, South India travel writing, cultural travel writer, narrative travel journalist, travel features India, heritage travel India, slow travel India, sustainability travel writer, hotel and destination features India, travel essays South Asia.