About artisanal male perfumers and perfume: for Bloomberg Pursuits

I thought male perfume was a bit of musk, wood, leather, and all those usual suspect-ingredients. Who would have thought about oudh, orange blossom and the like? These new male perfumers are changing the paradigm. I pitched the story to my editor, Ted, based on Byredo. The perfumer is half-Indian which is how I heard about it. I also sniffed the perfume at a shop in Paris. Bloomberg Pursuits gave me the other names. My Parisienne friend, Elisabeth helped me a lot with this piece. Sourcing contacts and the like. Here it is finally.

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The magazine is here.
BloombergPursuits-Spring2014