I am writing this as I face laddus, barfis, badam chocolates, and mixture. Oh, the irony.

Denial is good in principle, but is it better than an extra cup of coffee?
Shoba Narayan

October 19, 2014 Updated: October 19, 2014 05:38 PM

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The festive season is in full swing in India. It is a time for celebration, family and pain. People obsess over feasting and fasting. The eternal question that accompanies most happy events, whether they are weddings, parties or holidays, continues to be asked: how to enjoy the array of goodies that tempt the palate at every corner without putting on a few pounds?

It is this conundrum that I’m contemplating as I walk up the hill in Kashmir with a few fellow hikers. We have just finished a fantastic Wazwan, or Kashmiri feast, replete with delicacies: kebabs, a variety of roasted meats and vegetarian dishes for me. I follow a fairly standard routine in such situations. I eat, I replay the wonderful dishes that I had just finished eating in my imagination, following which I dream about the food that is to follow. It is this activity that I’m engaging in when my companion tells me about a concept that is completely alien to my disposition.

I listen, mouth agape, as SS Bijral, a retired inspector general of police in Kashmir, tells me about the “pleasures of denial.” In his red turban, Mr Bijral, 75, cuts a spry, energetic figure as we walk up the hill. The Dal Lake sprawls to one side in the far distance and the dense foliage hugs us on the other. I am doing the walking version of the “stomach-pulled-in” manoeuvre that men do when they pose for a photograph. My mouth is open to avoid huffing and puffing and I am trying not to show the dignified Mr Bijral that I can barely keep up with him.

There are a few benefits of getting old, but for the life of me, I cannot remember them. Losing your memory and becoming acquainted with pain are certainly two of the downsides to ageing. But being older also gives us the opportunity to impart wisdom to the next generation – and it is precisely this that Mr Bijral is doing. Finding pleasure in denial is a nifty concept, and one that he has been following for most of his adult life. The basic idea goes like this: whenever you find something in the food and drink area that is both tempting and avoidable, you have to figure out a way to deny yourself this temptation. As most of us know, temptation lurks in every corner. The dark chocolate that winks at you every time you open the fridge; the fifth cup of fantastic coffee that makes a case for the goodness of caffeine; the aromatic steak that is calling your name; or that street food that reminds you of home.

Each of these are wonderful and completely unnecessary. So, I asked my army companion how he is able to find pleasure in saying no to these delicacies. The trick, he says, is to fast forward into the future. You have to remember what happened the last time you drank that fifth cup of coffee. You have to remember the sleepless night that resulted. Every time you see a piece of luscious red meat, you have to imagine visiting the cardiologist and reading the results of your blood test. “I eat until 75 per cent of my stomach is full, and imagine how light I will feel later as I watch my companions continuing to eat even when they don’t need to,” says Mr Bijral sensibly. Put this way, it is an easy method to follow.

As Bangalore-based wellness expert Sujata Kelkar Shetty says, we eat for a variety of reasons and many of them don’t have anything to do with hunger. Sometimes we eat because we are bored, or because we are lonely, or because we are stressed out and tired, or because we long for those comfortable feelings that the food reminds us of. The trick is to figure out why we are reaching for that tub of ice cream. Is it because the ice cream reminds us of a happy childhood memory? If so, we would be better served by opening up the family album and looking at old photographs while sipping some water?

All of this sounds great but there is only one problem: no matter what we do to it, water will never taste as good as ice cream. Even so, I’m determined to figure out the pleasures of denial during this festive season if only because I don’t want to confront the bathroom scales on January 1, 2015.

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